SEO Manager Resume


Digital Marketing | E-Commerce Consultant | Expert Lead | Hire SEO Manager Resume

[email protected] ,,,


I’m Steve Godlewski, a Digital Web Services Specialist with a deep understanding of effective digital marketing strategies. With over 20 years of experience, I have successfully driven targeted and relevant traffic to digital properties, maximizing program profits and rankings for companies, including one I launched myself.

In today’s ever-evolving digital landscape, I recognize the power of targeted data analysis and the endless possibilities it offers. As we look ahead to the future, the web will undergo significant transformations, revolutionizing the way we connect with potential customers. I have already established a track record of employing creative and forward-thinking marketing skills to drive online traffic, increase sales, and continuously improve performance using data-driven insights.

I excel at building strong relationships, both internally and externally, through effective leadership, communication, and project management. By leveraging my skills, I drive new strategies forward, ensuring maximum return on investment (ROI) and enhancing user experience satisfaction.

With the ability to engage with the right audience, at the right time, and through the most effective channels, I can generate more leads and sales at a lower cost and faster pace than ever before. Gone are the days of uncertain awareness campaigns; today, we leverage analytics, behavior analysis, and strategic messaging tailored to each stage of the buying cycle.

My mission is to help businesses thrive in this digital landscape. If you’re interested in discussing digital marketing and how technology is shaping our future, I invite you to connect with me on LinkedIn or reach out via email at [email protected]. Let’s explore how I can contribute to your digital marketing success.


SEO , SEM , Web Analytics , E-commerce, PPC, Online Advertising, Affiliate Marketing, Disaster Recovery, Strategy, Entrepreneurship, Web Marketing, Marketing, Project Management, Analytics,


Sweetwater — Enterprise SEO Manager

April 2022 – December 2022


In my previous role, I undertook several key responsibilities that significantly impacted website visibility, profitability, and customer experience. Here are the highlights:

  • Formulated tactics that resulted in an impressive 11% increase in transactions and a 13.5% boost in revenue within the first 30 days.
  • Developed and implemented effective digital marketing strategies to enhance website visibility and optimize customer experience. This led to a 3.5% decrease in bounce rate and a 7.1% increase in pages per session.
  • Executed and managed comprehensive analytics surveillance plans utilizing platforms such as Google Analytics, Adobe Analytics, and Tableau. These efforts provided valuable insights and data for decision-making and optimization.
  • Conducted new business development activities and conversion optimization strategies, leading to a significant increase in lead generation. Indexed pages on search engines such as Google, Bing, and Yahoo tripled, maximizing organic visibility and reach.
  • Achieved a substantial milestone of 20 million organic sessions per month, doubling the baseline of 10 million.
  • Generated an ongoing monthly increase of $200,000 in transaction revenue, showcasing the sustained growth of the business.
  • Proactively identified and addressed issues that were contributing to significant decreases in daily traffic, ensuring the website’s performance and visibility remained strong.
  • Achieved an average improvement of two positions in Google Search Console for over 15,000 keywords, demonstrating the success of search engine optimization efforts.

These accomplishments highlight my ability to drive tangible results through effective digital marketing strategies, analytics utilization, conversion optimization, and proactive problem-solving.

Keplr Vision — Marketing Strategist

March 2021 – April 2022


In my role, I was responsible for several key duties that contributed to the success of marketing campaigns and the achievement of strategic goals. Here are the details:

  • Established key performance indicators (KPIs), ensuring that data capture and analysis were essential components of campaign evaluation and optimization.
  • Provided in-depth insights into campaign performance, leveraging data analysis to gain a comprehensive understanding of results and identify areas for improvement.
  • Made strategic decisions that improved marketing effectiveness by over 300%, resulting in a significant return on investment (ROI).
  • Developed objectives and devised media plans based on industry trends in both blended marketing and the optical industry. This led to a 50% reduction in cost-per-click (CPC) while increasing clicks and conversions at a significantly lower cost per acquisition (CPA).
  • Collaborated with the marketing director to efficiently allocate time and tasks among team members and external agencies, ensuring optimal productivity and timely project completion.
  • Equipped team members with the necessary information to deliver work that aligned with the overall strategy and met deadlines.
  • Engaged in regular strategic interactions with clients, providing high-level marketing recommendations and fostering strong client relationships.

These responsibilities highlight my expertise in strategic planning, data-driven decision-making, team management, and client engagement.

Hire SEO Manager — Commerce Internet Web Master

April 2003 – March 2021

  • As the SEO Manager at Hire SEO Manager, my role encompassed conceptualizing and implementing innovative strategies and online marketing programs to drive increased traffic and revenue through SEO. Here’s a breakdown of my job duties:
  • Strategy Development: I took on the role of a strategist, formulating comprehensive online marketing programs that effectively increased program profits, rankings, and consumer traffic. I identified opportunities and devised actionable plans to achieve business growth objectives.
  • Social Media Campaign Management: I managed social media campaigns to enhance brand visibility and engagement. This involved developing content strategies, optimizing posts, and leveraging social media platforms to drive organic traffic and customer interaction.
  • Website Optimization: I optimized various components of websites to improve their search engine rankings and user experience. This included optimizing meta tags, copy, internal linking structures, and site maps to align with SEO best practices.
  • Web Analytics Utilization: I leveraged web analytics tools to gather insights and monitor website performance. I effectively managed rankings by employing targeted keywords and ensuring alignment with relevant content pages.
  • Website Creation and SEO Implementation: I built websites from scratch and implemented SEO plans tailored to each business’s specific requirements. I continuously monitored performance metrics and made necessary adjustments to align with key performance indicators (KPIs)..

Caterpillar Inc. — Development | eCommerce Manage

May 2011 – April 2017

  • As a Senior Digital Marketing Specialist at Caterpillar Inc. in Peoria, Illinois, I played a pivotal role in driving the company’s online presence and revenue growth. Here’s an overview of my job duties and notable achievements:
  • Strategy Development and Implementation: I served as a key decision-maker, leading the conceptualization and execution of new strategies and online marketing programs across more than 55 B2B and B2C websites. I focused on leveraging SEO (Search Engine Optimization) and SEM (Search Engine Marketing) to increase traffic and revenue. This involved overseeing Google, viral marketing, social media marketing, and general SEO/SEM activities.
  • Executive and Managerial Consultation: As I progressed towards becoming a Subject Matter Expert, I provided consultation and guidance to executives and managers from various business units on SEO/SEM concepts, best practices, and objectives. I advised them on executing optimized AdWords campaigns, generating business case studies, leveraging web analytics for effective website ranking with targeted keywords, designing and implementing YouTube advertising campaigns, and maximizing paid search budgets through increased click-through rates (CTR).
Key Activities and Achievements:
  • Oversaw the design, implementation, and management of a highly successful YouTube advertising campaign for the Cat Brand, generating over 4.2 million views across three video series (2.5 million, 1.2 million, and 555,000 views).
  • Designed and implemented an analytics tracking strategy on an e-commerce website, contributing to nearly $1 billion in annual sales.
  • Significantly increased organic visitor traffic to by 122% overall and 121% for unique visitors. Also, grew search phrases visitors used to find the site by an impressive 272%.
  • Improved the number of unique keywords and phrases organically driving site traffic from 33,832 to 92,441 within a span of 10 months.
  • Expanded organic visitor traffic to by 181% overall and 175% for unique visitors.

For more detailed information about my responsibilities and achievements at Caterpillar Inc., please don’t hesitate to reach out to me.

These accomplishments demonstrate my expertise in leading digital marketing initiatives, optimizing online campaigns, and driving significant improvements in website performance and visitor engagement

PillFreeVitamins LLC — Management | Conversion Optimization

April 2003 – July 2014


As the Owner and SEO Manager of Pill Free Vitamins, a distributor of Life Force International™ nutritional supplements, I successfully led all operations of this highly profitable online retail business. Here are the key aspects of my role and notable achievements:

  • Website Development and SEO Strategy: I took charge of developing the website and implementing a robust SEO and social media strategy from scratch. I ensured site security and monitored the web server for potential intrusions. Leveraging my business development and marketing background, I created and built pages using PhotoShop and Flash, optimizing them with titles, keywords, and effective online marketing strategies to maintain strong SEO analytics.
  • Distributor Recruitment and Management: A significant part of my responsibility involved recruiting, mentoring, and motivating over 50 distributors. I set and managed business goals and provided guidance for their personal growth and success.

Key Contributions and Achievements:

  • Built a retail website from the ground up, consistently achieving the top-ranking position on Google for a highly competitive keyword that had over 4 million search results for over 5 years.
  • Pioneered the establishment of an exceptionally profitable online business, achieving net sales of $360,000 within just 4 years.
  • Developed robust KPIs (Key Performance Indicators) and conducted in-depth marketing analyses. Leveraged Google Analytics to create reporting tools for forecasting future SEO strategies and utilized analytic results to drive future online strategies.
  • Conceptualized and implemented an internet security plan, securing the Apache web and mail servers with regular patch applications. Developed comprehensive security documentation, performed monthly compliance reviews, and conducted regular penetration testing for internal and external networks.
  • Managed an annual web advertising budget of $100,000 and a separate marketing budget of $26,000.

These accomplishments highlight my ability to drive business growth through strategic website development, SEO optimization, distributor management, and security implementation.

IT Consulting — E-Commerce Internet

(15 years)


In my role as a Web Designer/SEO Manager, I spearheaded online marketing programs aimed at boosting traffic and revenue through effective SEO/SEM strategies. Here are the key responsibilities I handled:

  • Social Media Campaign Management: I oversaw and managed social media campaigns, ensuring they were aligned with the overall marketing objectives. I optimized various website components, including meta tags, copy, linking structures, and site maps, to enhance search engine visibility and user experience.
  • Web Analytics and Ranking Management: I utilized web analytics tools to track and analyze website performance. By leveraging targeted keywords and relevant content pages, I effectively managed website rankings, ensuring optimal visibility and search engine positioning.
  • Website Creation and SEO Implementation: I took charge of building websites from the ground up, applying my web design expertise to deliver visually appealing and functional sites. Additionally, I implemented tailored SEO plans, ensuring they were aligned with specific business Key Performance Indicators (KPIs).
  • B2B and B2C Market Focus: I successfully adapted SEO strategies to cater to diverse demographics within the B2B and B2C markets. By understanding the unique characteristics and preferences of these target audiences, I optimized website content and marketing approaches to maximize results.

My role as a Web Designer/SEO Manager involved a comprehensive approach to website optimization, SEO implementation, and targeted marketing. By employing data-driven insights and aligning strategies with business goals, I consistently aimed to drive traffic, enhance visibility, and boost revenue..

Unext — Relations

(4 years)


Within different teams, including System Administration, Help Desk Support, Hardware Training, Application Specialists, and Sales Support, my role encompassed a wide range of responsibilities. Here are the key duties I handled:

  • Problem-Solving and Issue Resolution: I provided detailed problem-solving analyses and effectively resolved end-user issues and complaints. I took a hands-on approach to ensure prompt and satisfactory resolution.
  • Exchange Server and Client Support: I configured, administered, and provided support for Exchange Server and clients. Additionally, I offered assistance to MS Office clients utilizing IMAP and Active Directory services.
  • Workstation Implementation: I played a leading role in the implementation of over 500 workstations. This involved setting up, configuring, and deploying these workstations to meet the organization’s requirements.

Key Activities and Accomplishments:

  • Managed an IT budget of over $350,000, ensuring efficient allocation of resources and cost-effective operations.
  • Administered and supported a network consisting of a 6-node, 450-client infrastructure running on Windows 95/98/NT/2000 and Macintosh operating systems. I configured, administered, and supported TCP/IP protocols to ensure seamless connectivity and network performance.
  • Spearheaded system testing before production deployment. I managed the deployment, administration, and support of Oracle 11.0.3 CRM, human resource, and finance applications, ensuring their successful integration into the organization’s workflow.
  • Implemented patch upgrades, enforced security measures, and ensured end-user desktops were secure. Additionally, I configured firewalls and established a comprehensive disaster recovery plan to mitigate potential risks.

These responsibilities and accomplishments showcase my expertise in system administration, team management, user support, network configuration, and strategic planning for IT operations

InfoSource, Inc. — Software Engineer

(3 years)


  • In my previous role, I undertook the responsibility of project management, overseeing the development of timelines, task delegation, and resource management. Throughout my tenure, I successfully managed over 100 projects, demonstrating a high output of Computer-Based Training (CBT) development. The projects spanned from initial idea conception to completion and implementation stages.
  • Additionally, my duties involved various aspects of project execution, including the development of learning concepts, scripting, and establishing a comprehensive testing plan. I also implemented a quality assurance management plan to ensure the delivery of high-quality training materials.

By effectively managing projects and implementing robust processes, I contributed to the successful completion and implementation of numerous initiatives.


Western Governors University

2010 – 2011

Bachelor of Science (B.S.), Information Technology—Security


Search Engine Optimization (SEO)

I have a deep understanding of SEO techniques, including keyword research, on-page optimization, backlink building, and technical SEO. I can help improve website visibility and drive organic traffic.


I am skilled in analyzing data using tools such as Google Analytics, Tag Manager, and Data Studio. I can interpret data, identify trends, and provide actionable insights to optimize marketing strategies and drive better results.


I have experience in implementing automation solutions to streamline processes and improve efficiency. I can leverage automation tools and techniques to enhance workflows, save time, and increase productivity.

Chat GPT

As an AI language model, I have extensive knowledge and capabilities in natural language processing. I can assist in developing chatbots, virtual assistants, or other conversational AI solutions to improve customer experiences and engagement.

Digital Marketing

I possess a strong understanding of various digital marketing channels, such as social media, content marketing, email marketing, and SEO. I can contribute to developing comprehensive digital marketing strategies that align with business goals.

Paid Search

I have expertise in managing paid search campaigns, including Google Ads and other advertising platforms. I can create targeted campaigns, optimize ads for better performance, and maximize ROI.

Content Marketing

I have a knack for creating engaging and valuable content that resonates with target audiences. Whether it’s blog posts, articles, or social media content, I can develop content strategies and optimize them for SEO to attract and nurture leads.

Social Media Marketing

I am well-versed in leveraging social media platforms to drive brand awareness, engage with audiences, and generate leads. I can develop and execute social media strategies, create compelling content, and analyze social media metrics to optimize performance.

User Experience (UX) Optimization

I have a solid understanding of UX principles and can conduct user research, perform website audits, and make data-driven recommendations to enhance user experience, increase conversions, and improve overall website performance.

Email Marketing

I am experienced in developing effective email marketing campaigns, from creating compelling copy to designing visually appealing templates. I can segment audiences, automate email workflows, and optimize campaigns for maximum engagement and conversion.

Marketing Analytics and Reporting

I can track, measure, and report on key marketing metrics to assess the effectiveness of campaigns and strategies. I am proficient in using tools like Google Analytics, marketing automation platforms, and data visualization tools to provide comprehensive insights.

Strategy and Planning

I can contribute to the development of marketing strategies and plans, aligning them with business objectives. I can conduct market research, identify target audiences, and provide recommendations for effective marketing tactics and channels.

Continuous Optimization

I have a data-driven mindset and am dedicated to continuously optimizing marketing efforts. I can conduct A/B testing, analyze performance data, and implement iterative improvements to drive better results over time.


Robotics, Drones, Fishing, Camping, Boating, 3d printing, Video Games