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SEO Manager based in Central Illinois
Hi, I’m Steve. I want to work at I do Search Engine Optimization. My aim is to make your website easy to find.
SEO Manager
Digital Marketing and Strategy | E-commerce Director | Technical SEO | Data Scientist Meticulous, dynamic and an experienced Technical SEO, With over 20 years of professional experience to my credit. Comprehensive understanding of complex SEO issues and needs. Skilled at producing simple explanations and specific action plans that support a client’s SEO strategy. I have successfully handled hundreds of online marketing programs that provided valuable solutions maximizing program profits, rankings, and digital traffic while driving business growth through ROI. I work with multiple business units to develop comprehensive SEO strategies that are tailored to the specific needs of the client. I have a strong attention to detail and highly developed analytical skills that allow me to provide clients with the most effective SEO solutions possible. A strategic thinker with a record of innovative marketing skills. I drive online traffic and create successful campaigns that achieve objectives. My experience and over 20 years of passion, spent in a hands-on technical environment, provided me with the ability to work with a wide range of software and platforms. When combined, my expertise in search engine optimization and web analytics ensures that client campaigns are effective. With a proven ability to manage budgets and work under pressure to tight deadlines, verified asset to any organization.
— view project
Director Enterprise SEO
Sweetwater May 2022 – Nov 2022 (7 mos) Developed SEO strategies to increase website traffic and revenue. Created successful online marketing programs to increase website visibility and improve user experience. Developed and managed analytics tracking strategies using tools like Google Analytics, Adobe Analytics, and Tableau. Performed new business development activities and conversion optimization to maximize lead-generation. Managed resources effectively to ensure successful project completion. Increased Monthly Organic sessions by 2x from 10 million to over 20 million monthly sessions Increased Organic Search Revenue by $2.1 million 1st month SEO changes implemented. Ongoing $200,000 increase in monthly transaction revenue. Determined & solved challenges causing significant daily traffic decreases. Increased Avg Search position from 11 to 9 in GSC. (15,000 keyword sample set)
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Marketing Strategist
Keplr Vision Feb 2021 – May 2022 (1 yr 4 mos) Established key performance indicators (KPIs), data capture and analysis essentials. Provided a deep understanding of campaign performance. Produced marketing ROI through strategic decisions that improved effectiveness over 300%. Blended marketing industry and optical industry trends to establish objectives and media plans that created 50% reduction in CPC, driving more clicks and conversions at record low CPA. Worked with marketing director to allocate time and tasks efficiently of team members and outside agencies. Supplied team members with the information needed to deliver work that is on strategy and on deadline. Daily strategic engagements with clients to provide high-level marketing recommendations.
— view projectDigital Marketing Specialist
Caterpillar Inc. Jan 1, 2011 – Jan 1, 2017 (6 yrs 1 mo) As a key mandate, conceptualize and implement new strategies and online marketing campaigns. These are directed towards increased online traffic and better revenue through SEO/SEM implementations on over 55 different B2B and B2C websites. Served as a subject expert for Google, viral marketing, social media marketing, and general SEO/SEM. Consult and guide various business units on SEO concepts, best practices, and goals. Work closely with internal and external departments to implement SEO goals and measure business unit satisfaction with results. Designed and implemented highly successful analytics, tracking strategy on ecommerce website that drives close to 1 billion in sales annually. Other responsibilities include recruitment and training of new employees, collaborating with external agencies, optimizing AdWords with Google, generating business case studies, leveraging web analytics to rank websites effectively through targeted keywords, designing and implementing YouTube advertising campaigns and maximizing paid search budgets through CTR increase. Some key achievements include. Design, implementation and management of YouTube adverting campaign for Cat Brand which generated over 4.2 million views to 3 video series exposing (2.5 million, 1.2 million, 555,000) Increased CAT.com organic visitor traffic by 122% overall and 121% for unique visitors. Increased search phrases visitors used to find a site by 272%. Increased unique keywords and phrases used to organically find the site from 33,832 to 92,441 in 10 months. Increased caterpillar.com organic visitor traffic by 181% overall and 175% for unique visitors. Received Caterpillar ACI Award Recipient for improvements to Cat.com and Caterpillar.com Search Engine Optimization.
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Owner
PillFreeVitamins LLC Jan 1, 2003 – Jan 1, 2011 (8 yrs 1 mo) Led operations for the new highly profitable online start-up’s Nutritional Supplement retail business. Implemented site security and monitored Internet facing web server for possible intrusions. Built an E-Commerce website from scratch that consistently ranked #1 in Google for keywords. This resulted in over 4 million results over 5 years Recruited, mentored, and motivated over 50 distributors to set and manage business goals and personal growth criteria. Pioneered an exceptionally profitable E-Commerce company that grew net sales from zero to $360,000 in just 4 years. Managed annual $100,000 web advertising budget as well as a $26,000 for marketing budget portfolio. Consistently ranked #1 in sales and outsold thousands of distributors in five countries worldwide—top volume producer in sales for 72 consecutive months. Conceptualized Internet security plan with secured Apache web and mail server with consistent patch applications, developed security documentation, performed monthly reviews for compliance, and performed regular penetration testing for internal and external networks.
— view projectOwner
Marketing and IT Consulting Jan 1, 2003 – Present (20 yrs 1 mo) Digital Marketing Executive and E-Commerce Consultant with 20+ years of experience. I have a bachelors degree in Information Security & Assurance. My experience includes working as an Enterprise SEO Manager for Sweetwater, a Marketing Strategist for Keplr Vision, and a Senior Digital Marketing Specialist and eCommerce Manager for Caterpillar Inc. I have a proven track record of success in developing SEO and SEM strategies, creating successful online marketing programs, optimizing AdWords with Google, increasing website traffic and revenue, and creating YouTube advertising campaigns. I have experience in new business development, conversion optimization, resource anagement and managing analytics tracking strategies Conceptualized and implemented strategies and online marketing programs to increase traffic and revenue through SEO/SEM. Managed social media campaigns and optimized various website components, including meta tags, copy, linking and site map. Leveraged web analytics and managed ranking effectively with targeted keywords and ability to match with relevant content pages. Built websites from scratch and implemented SEO plans. These were modified to align to business KPIs for B2B and B2C markets with various demographics
— view projectDirector of Information Technology
Unext Jan 1, 1999 – Jan 1, 2003 (4 yrs 1 mo) Directed a team of 85-personnel IT staff across different support teams for system administration, Help Desk support, Hardware training, application specialists, and sales support for six locations Spearheaded recruitment, hiring, and discipline of resources Managed an IT budget of more than $350,000 Administered and supported a 6-node, 450-client Windows 95/98/NT/2000 and Macintosh Network; configured, administered and supported of TCP/IP Spearheaded the implementation and testing of systems before production deployment—managed deployment, administered and supported Oracle 11.0.3 CRM, human resource and finance applications. Led support area and the implementation of more than 500 workstations—developed automatic installations, upgrades, and built machines. Developed RFPs and negotiated contracts, managed vendors and worked with IBM and AT&T to negotiate pricing for hardware and service contracts
— view project— I build designs systems for companies
I am an award-winning digital designer from London, in the business of creating unforgettable interactive experiences.
Hub gives you incomparable insight into what your customers are perusing, clicking, and craving.
Hub gives you incomparable insight into what your customers are perusing, clicking, and craving.
Hub gives you incomparable insight into what your customers are perusing, clicking, and craving.
Hub gives you incomparable insight into what your customers are perusing, clicking, and craving.
Hub gives you incomparable insight into what your customers are perusing, clicking, and craving.
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