SEO Specialist | Job Description

Having been the owner of this site for more than two decades, I have gained valuable insights into the needs and expectations of our users. In order to assist you, I would like to provide you with a job description for an SEO specialist and SEO manager, along with some helpful tips for finding a highly qualified candidate.

Job Title: SEO Specialist

Job Description:

We are seeking a highly skilled and experienced SEO Specialist to join our dynamic marketing team. As an SEO Specialist, you will be responsible for implementing and managing effective search engine optimization strategies to increase our website’s visibility, drive organic traffic, and improve our online presence. This is a critical role that requires a deep understanding of SEO best practices, excellent analytical skills, and the ability to adapt to ever-changing search engine algorithms.


Develop and execute SEO strategies:

Collaborate with the marketing team to create and implement comprehensive SEO strategies that align with our business goals. Stay updated with industry trends and search engine algorithm changes to ensure our website remains optimized and competitive.

Keyword research and analysis:

Conduct thorough keyword research to identify high-value keywords relevant to our industry and target audience. Utilize keyword analysis tools to evaluate search volume, competition, and trends. Optimize website content and structure based on keyword research findings.

On-page and off-page optimization:

Implement on-page optimization techniques, including meta tag creation, keyword placement, and content optimization. Manage link-building activities, monitor backlink profiles, and identify opportunities for acquiring high-quality inbound links.

Technical SEO implementation:

Audit websites for technical SEO issues and provide recommendations for improvement. Ensure proper indexing, crawlability, and website performance. Collaborate with web developers to implement technical changes and resolve any SEO-related issues.

Monitor and analyze website performance:

Track, analyze, and report on key SEO metrics using web analytics tools. Monitor organic search rankings, website traffic, and conversion rates. Identify areas for improvement and implement strategies to enhance website visibility and performance.

Content optimization:

Collaborate with content creators to optimize website content, including blog posts, landing pages, and product descriptions. Ensure content is engaging, informative, and optimized for search engines. Provide guidance on keyword usage, meta tags, and internal linking.

Stay updated with industry trends:

Keep abreast of the latest developments in SEO and digital marketing. Stay informed about search engine algorithm updates, industry best practices, and emerging SEO trends. Share knowledge and insights with the marketing team to drive continuous improvement.


Bachelor’s degree in marketing, communications, or a related field. A relevant certification in SEO is a plus.

Proven experience as an SEO Specialist or similar role, with a successful track record of implementing SEO strategies and improving organic search rankings.

Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.

Proficiency in using SEO tools and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Moz, etc.

Solid understanding of website design, HTML, CSS, and JavaScript as they relate to SEO.

Experience with content management systems (CMS) and website optimization platforms.

Excellent analytical and problem-solving skills with a keen attention to detail.
– Strong communication and collaboration skills to work effectively with cross-functional teams.

Ability to multitask and prioritize tasks in a fast-paced, deadline-driven environment.

Self-motivated and proactive, with a passion for staying up-to-date with industry trends and advancements.

To assess candidates’ skills and suitability for this role, I conduct the following assessments:

1. Keyword research exercise:

Provide a set of hypothetical keywords and ask candidates to conduct keyword research and suggest optimization strategies based on their findings. Ask what tools were used.

2. Technical SEO assessment:

Present a case study or hypothetical website scenario with technical SEO issues and ask candidates to identify the issues and propose solutions and how they got there.

3. SEO analysis and reporting:

Provide a sample website’s analytics data and ask candidates to analyze the data, identify areas of improvement, and create an SEO performance report. I do accept past reports in Data Studio to verify KPI’s being tracked. 

Note: The above assessments are suggestions and can be tailored or expanded based on your specific requirements and needs.

If you are a highly motivated SEO Specialist with a proven track record of driving organic search traffic and improving website rankings, we invite you to join our team and contribute to our ongoing success. Apply now and let us know how your skills and experience make you the perfect fit for this role.