Category Archives: Upsell/cross-sell

An upsell/cross-sell funnel is a marketing technique used by businesses to encourage customers to purchase additional products or services. Imagine you’re at a restaurant and you order a burger. The server asks if you would like to upgrade your meal to include fries and a drink for a small extra cost. That’s an upsell! The restaurant is trying to sell you more items to enhance your experience. Cross-selling is when the server suggests adding a dessert to your order. It’s like offering something related or complementary to what you already have. Upsell/cross-sell funnels work similarly by suggesting additional products or services that customers might find valuable after they’ve made a purchase.