Category Archives: Conversion
A conversion funnel is like a pathway that a person follows when they’re interested in buying something. Imagine you want to buy a new video game. The conversion funnel is the journey you take from first hearing about the game to actually making a purchase. It has different stages, just like climbing up a ladder. At the top of the funnel, you become aware of the game through ads or recommendations. Then, you start researching more about the game, reading reviews, and watching videos. As you move down the funnel, you may add the game to your cart or wishlist. Finally, at the bottom of the funnel, you complete the purchase and become a customer. The goal of a conversion funnel is to guide people through these stages and turn them into paying customers.